Peroni Nastro Azzurro joins ZORZA festival as official sponsor

The Peroni Nastro Azzurro brand has become the official partner of the inaugural edition of the ZORZA Festival – an innovative music and culture event founded and hosted by Dawid Podsiadło. As part of the collaboration, Peroni will be present at every stop along the festival tour with a dedicated, stylish brand zone.

ZORZA is Dawid Podsiadło’s original concept that breaks away from the traditional festival format. The event brings together some of Poland’s most recognized and celebrated artists and exclusive projects created especially for this occasion.

The lineup includes Kasia Sochacka, Artur Rojek and Podsiadło himself. Each stop along the tour promises to be a unique and unforgettable experience. With all tickets selling out in just three days, the festival is expected to draw an impressive 300,000 participants across Poland.

Known for its effortless elegance and Italian way of life, the Peroni Nastro Azzurro brand will be present at every ZORZA festival venue with a dedicated la dolce vita zone – a stylish space designed to unwind and enjoy the moment in true Italian fashion.

„Peroni Nastro Azzurro is a brand deeply rooted in the Italian philosophy of life combining elegance, sophistication and the highest quality – values that are inherently linked to the premium segment. The partnership with the ZORZA festival is a perfect opportunity for us to invite the participants into the world of la dolce vita, as interpreted by Peroni. It is also a crucial element of our strategy to build brand awareness among our core audience — people seeking stylish, authentic experiences and inspiration drawn from the Italian way of life” – says Emilia Przebinda, Peroni Nastro Azurro Brand Manager. 

The partnership with ZORZA is one of the key pillars of Peroni’s launch campaign in Poland, which kicked off in May with a full 360° approach, including digital, outdoor, influencer marketing, and strong POS support.