GRAB THE NEW FLAVOR OF PIRATE ADVENTURE WITH CAPTAIN JACK PIRATE ORANGE

This year, autumn will have the flavor of adventure! Any time now, after holidays full of travel, university cities and campuses will be packed again. To sweeten the ending summer, Captain Jack has prepared a new variant for his pirate crew: Pirate Orange, a rum and orange flavored beverage, to discover new party horizons. Its excellent flavor and 6% alcohol content make Captain Jack Pirate Orange a great alternative to drinks.

Less than a year after its market debut, Captain Jack became the second best-selling beer in the category of spirit-flavored beers. Now, its standard variant is accompanied by a new one – having the flavor of rum and orange. Captain Jack Pirate Orange tastes best served with a segment of orange in the bottle neck. 

– Captain Jack is beer aimed at young, curious people who, in the company of friends, are keen to discover new party flavors and horizons. Our feisty parrot, Captain Jack, asks you to give up your routine and leave your safe harbor to embark on an adventure cruise. The launch of Pirate Orange is yet another excellent occasion to socialize and swim into wide party waters  – says Anna Dzierżek, Captain Jack brand manager. – For all fans of Captain Jack we prepared a competition with prizes which will get more than one party going, so do not wait and visit our profile on Facebook – she adds.

Surely, consumers will not overlook the new Captain Jack Pirate Orange on store shelves! Its intense color and attractive pack design catch the eye and make it impossible to walk past this new beer without taking note of it. Distinctive POS materials ensure excellent point-of-sale visibility of both Captain Jack variants. Pirate Orange will be widely distributed and available in stores throughout Poland, as well as in selected on-trade outlets in a non-returnable 400 ml bottle. A visually appealing and distinctive carton contains 18 bottles of beer. The recommended price is PLN 3.99 in traditional trade, and PLN 3.79 in modern trade.

The premiere of Pirate Orange will be accompanied by an integrated campaign lasting from September until November this year. The campaign includes a TV spot, advertising in cinemas, digital, social media and PR activities, as well as POS materials at points of sale. Activities in social media will be supported by influencers from the world of music, blogosphere and broadly understood entertainment, including the famous rapper W.E.N.A. (also known as WuDoE and Montana Maxx), MTV Music Polska’s audience favorite – Nina Cieślińska, Karolina “Cuki” Dziemieszkiewicz – a dance volcano of energy, and DJ NOZ – this season pumping the dance floor with heat so that it turns orange.