From A to Z

What’s great about our job is the fact that we take care of the packaging design from A to Z. The quality of our final packaging, which ends up on the market and in the hands of our customers, mainly depends on the work of our team.

An interesting stage of our work is the development of a project brief for the design agency, discussing which objective the project should pursue. For example, in the case of innovative projects - New Product Development, we know that together with the creatives we need to build a new, visually interesting space that we want to enter. It is about constantly pushing the boundaries.

Has any particular project been exceptionally memorable? It would definitely be the latest redesign for the Captain Jack brand with a strong and iconic main character – the parrot, and the modification of the classic lagers from our portfolio – Tyskie and Żubr.

We also execute smaller projects, which require great commitment too, including export projects. For their purpose, we deliver language or format adaptations, because some markets expect other formats than those we sell on or local market.

Working on packaging design involves not only primary unit packaging, but also multipacks, boxes and trays. It also encompasses introduction of changes into marketing policies, legal requirements, technical specifications. To sum up, every year, our team deals with about 600 graphic design projects. That number increases year on year, as our brand portfolio continues to expand.