WATERMELON & MINT – NEW FLAVOUR IN LECH FREE 0.0% PORTFOLIO
Lech Free 0.0% has been considered the leader of the Polish market in the category of non-alcoholic beers as well as their flavoured variants for years. In 2021, the brand expands its offer with a refreshing watermelon and mint-flavoured lager. The new variant will be available for sale starting from March.
Non-alcoholic beers constitute a segment of the beer market that has been showing very dynamic growth over the last few years. According to experts, this trend will continue in the nearest future for both non-alcoholic versions of classic lagers and flavoured beers. Lech Free 0.0% Watermelon and Mint is the brand’s response to the growing needs of Polish consumers, who willingly try out novelties. The new beverage combines the taste of alcohol-free beer with juiciness of watermelon and refreshing minty notes. The freshness is complemented by subtle sweetness of the fruit, which provides an interesting contrast to the bitterness of beer.
Lech Free 0.0% Watermelon and Mint will be available in 330 ml and 500 ml bottles as well as 0.5 l cans. Besides this novelty, the fans of non-alcoholic flavoured beers can explore the Lech Free 0.0% portfolio to find different taste options, including lime and mint, pomelo and grapefruit, pomegranate and acai, pineapple and guava, and passion fruit and melon. The producer made sure that the fans of the typical beer bitterness are satisfied as well, providing one classic lager without alcohol. It is a proposition for those who want to enjoy the taste of their favourite beer whenever they want.
The launch of the new product from the Lech Free 0.0% brand, which belongs to Kompania Piwowarska, will be supported with a wide-range TV campaign, digital and outdoor activities.