Tyskie and PGE Narodowy open a bar in Poland’s sports centre
The Tyskie brand joins forces with PGE Narodowy and ZPR to open a sports bar called Strefa Kibica Sports Bar. It will allow the fans of sports thrills to watch games in the capital city in the right conditions and share their experiences – fir starters, during the FIFA World Cup.
– The mission of this place is in line with the brand’s “Przejdźmy na TY” slogan and its main objective is to create a common space for fans, athletes and enthusiasts of different disciplines, so they can spend some time in a nice and inclusive atmosphere – says Wojciech Szerszeń, Tyskie Junior Brand Manager.
Strefa Kibcia will broadcast all the most important sports events: matches of the Polish national team, UEFA Champions League games, Grand Slam tournaments, EuroBasket and volleyball Euroleague. A mandatory item on the agenda is, of course, the upcoming FIFA World Cup in Qatar.
– PGE Narodowy is the home of the Polish national team, where world records are broken and sports thrills are mixed with the fans’ hoy and tears. I am very happy that Poland’s biggest stadium – soaked with sport-related emotions – will now also be a zone where the fans can meet and watch live coverage from the most important sports events. There’s no other place like that – says Włodzimierz Dola, President of PL.2012+, PGE Narodowego operator.
The interior will refer to different sports events, and the rich menu is supposed to encourage guests to combine leisure with food and cheering, as it includes fast food and special snacks paired with beer styles and easy to consume while watching games. The drinks menu will surely quench any thirst, offering Tyskie Gronie from the tap and bottled Tyskie 0,0%, among other beverages.
On November 5, 2022, between 6 and 11 PM, during the grand opening, the guests will be able to watch the European Women’s Handball Championship match between Poland and Germany and enjoy additional attractions, such as a tour around PGE Narodowy, FIFA 23 games with former football players, competitions, surprises and tastings. The list of invited celebrities features Marcin Żewłakow, Michał Żewłakow, Piotr Świerczewski, Tomasz Kłos and others.
The admission is free, number of spots is limited.
Strefa Kibica Sports Bar is located at PGE Narodowy – entrance via Gate 1 – main entrance from the side of Rondo Waszyngtona.
Tyskie’s PR activities for the launch of Strefa Kibica are executed by Huta 19 im. Joachima Fersengelda.