Two novelties from Kompania Piwowarska’s portfolio receive a special award at the Golden Receipt 2022 competition
Kompania Piwowarska's beers were appreciated for the eleventh time in one of the most important competitions in the FMCG industry - Golden Receipt. Książęce Pszeniczne 0.0% and IPA 0.0% received a special award from the editorial board. The awards were handed over on May 26 during a celebratory gala in the Kamienica Theatre in Warsaw.
Thanks to the votes from the readers of the Hurt & Detal monthly magazine, the editorial team presented products that significantly contributed to the development of retail trade in Poland and awarded the most competitive ones. The 12th edition of the competition saw submissions of 400 products in 64 categories.
Książęce Pszeniczne 0.0% and IPA 0.0% received a special award from the editorial board. In 2022, the Książęce specialty brand expanded its portfolio with two novelties from the non-alcoholic beer segment, joining the group of 4 Kompania Piwowarska brands offering alcohol-free beer: Tyskie 0,0%, Lech Free 0,0%, Hardmade 0,0% and Peroni 0,0%.
– We were excited to hear the information about the award for the non-alcoholic Książęce beers, especially since these are our novelties, and have not been available for a long time. It shows that we are going in the right direction – the brand listens to the voices of the Książęce beer lovers and follows market trends – commented Mateusz Szafran, Brand Manager at Kompania Piwowarska.
The organizer of the competition is the Hurt & Detal monthly magazine. The competition takes place every year. The Golden Receipt is a distinction awarded by the owners and managers of convenience stores across Poland – the readers of the Hurt & Detal monthly magazine. The competition was supervised by the KANTAR POLSKA institute.