This Christmas, let’s switch to TY in trains regardless of compartments
The Tyskie brand launches its holiday campaign under the “Let’s switch to TY regardless of compartments” slogan. The main campaign motif is Tyskie’s holiday train, which will set off on November 4 to visit selected Polish cities.
Tyskie’s train appeared in the brand’s last year’s holiday campaign and enjoyed great popularity among consumers. Now, the Tyskie brand owned by Kompania Piwowarska decided to bring it from the world of advertising to reality, creating a space for conversations. The winners of the contents organized by the brand will be able to switch to TY in the train.
Tyskie consistently draws Poles attention to the polarization in our society and the goal of the brand is to bring people together despite any differences. This time, Tyskie unites Poles and motivates them to end any conflicts in a train, which is a symbol of upcoming Christmas and a space for ordinary conversations “without compartments” – while travelling, by the bar.
– We believe that any initiatives aimed at bringing Poles together are reasonable, and social changes begin with small steps. Therefore, besides our standard advertising activities, we always try to create real tools to bring people together, and that’s exactly what our train does. That’s what our platform is all about, because we really switch to TY – says Jakub Michalski, Tyskie Junior Brand Manager, about the holiday campaign.
The Tyskie train, regardless of compartments, will welcome the winners of the contest carried out on the brand’s website. The campaign is promoted with a spot directed by the Konqubinat duo (Karolina Lewicka and Tomek Kapuściński), produced by the OTO Film production house, and postproduced by the Televisor studio. The online campaign is executed by agencies: Gong and Huta 19 im. Joachima Fersengelda, which is also responsible for the PR activities. The contest is managed by Afekt Agencja Reklamowa. Media buying has been taken care of by Zenith Media.