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20.01.2020

Leszek breaks the ice! Lech Premium’s TV spot has just been aired

“Some get-togethers start off quite cold, but fortunately Leszek appears just then, and helps break the ice” – with these words starts the brand’s TV spot which asks people to be open, regardless of the weather. It will be on the air until the 9th of February 2020.

The 15-second TV spot was shot for the brand’s winter campaign that uses the claim “Leszek breaks the ice” and premiered at the end of 2019. The commercial is on the air of all top Polish TV stations. Its creation was inspired by a limited line of cans which presents a cold, mountain lake showing a cracked icy surface. The brand convinces that even if the start of a get-together looks quite cold, Leszek can change it. The spot will be on the air until the 9th of February. The campaign enjoys OOH support in southern Poland, activities with influencers, PR and digital communication. 

Behind the creative concept of the spot is the Cut The Mustard agency, while OTO Film production house is responsible for production, and Televisor for post-production. PR activities and cooperation with influencers is ran by Tailor Made PR agency, while media was purchased by Zenith media house. 

The spot is available at https://www.youtube.com/watch?v=CCkT7_IU61A