LECHSTARTER SPACES open for residents of Szczecin, Kielce and Rzeszów!
LECHSTARTER has been changing Polish cities for 4 years now! This time the residents of Szczecin, Kielce and Rzeszów can enjoy original SPACES designed by Jakub Szczęsny and worth PLN 1 million. The cities which won this year’s edition, thanks to the extraordinary commitment of local communities, gained which can be used for getting together and organizing cultural events.
LECHSTARTER is a program that for 4 years now has been positively changing Polish cities, implementing original projects dedicated to residents. This year, Lech Premium brand is back with revamped mechanics of the activity, and onboarding Jakub Szczęsny – a well-known Polish architect. Out of this cooperation was born a unique SPACE project, which appeared in the winning cities. In each of them, the zone won in the program was opened by the architect himself, who explained how to use the project creatively.
For years Leszek has been changing Polish cities, involving local communities in this activity. This year, with the cooperation of Jakub Szczęsny, Filip Springer, 15 foundations, and thousands of voters, we have built three original SPACES. The way of using them has been left in the hands of the organizations working with us, which can use these SPACES for meetings, exhibitions, workshops and many other initiatives. We are happy to see the extraordinary engagement of communities that accompanies each edition of the program – says Karolina Król, Junior Brand Manager of Lech Premium brand.
The created concept is not only an ideal place to have a brief respite from the hustle and bustle of the city – the SPACE was also created to inspire residents to organize various events. Its aim is to strengthen ties within local communities, which, together with Lech Premium brand, is encouraged by the involved organizations, operating in individual provinces.
As part of the communication summarizing this year’s edition of the program, 15’ and 30’ long footage was created featuring Filip Springer – the program ambassador. The films, available on the brand’s profile page on Facebook, as well as communication in social media, was produced by Cut the Mustard. Tailor Made PR was responsible for PR communication and work with influencers, while Nairobia coordinated work with NGOs and the creation of the SPACE in winning cities. Zenith was responsible for media purchase.