Lech launched a lottery with music-related prizes. Be a Lechend – win every day!
May 1 marked the launch of the second edition of Lech’s summer lottery. Until the end of August, the participants can win one of 50 thousand T-shirts with the lyrics from popular song by Polish artists including Natalia Szroeder, Kukon, OKI, Kaliber 44 and Ten Typ Mes or one of 2 thousand wireless speakers.
Last year’s edition of Lech’s lottery was very popular – over 3.5 million codes were registered. This year, the brand once again offers numerous prizes! To take part in the lottery, you just have to buy any Lech beer in the promo packaging, scan the featured QR code or go to www.loterialech.pl and enter the special code placed under the pull tab or bottle cap. You will instantly find out whether you won or not.
Even though Lech continues to grow and stays up to date, it has always been close to music. Kompania Piwowarska’s brand is present at the biggest music festivals and actively supports artists. Over the next few months, Lech will be the title sponsor of Lech Polish Hip-Hop Festival & Music Awards and sponsor of the 29th Pol’and’Rock Festival.
Therefore, every day between May 1 and August 31 consumers will be able to win music prizes in the lottery organized by the brand, including 2 thousand Sony speakers, 50 thousand T-shirts with iconic lyrics by OKI, Kukon, Ten Typ Mes, Franek Kimono, Bober, Kaliber 44, MOR W.A., Natalia Szroeder, as well as some T-shirts dedicated to Lech Polish Hip-Hop Festival & Music Awards and Pol'and'Rock Festival.
Additionally, store shelves across the country will see limited edition cans of Lech Premium designed by Jurek Owsiak, the style and colours of which refer to Pol'and'Rock Festival, and rap-related Lech Polish Hip-Hop Festival & Music Awards cans designed by LPHHF and Prism Studio. Further music-related plans for this year will be announced by the Lech brand soon.