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03.04.2018

Książęce IPA promoted with a TV spot

In April, two months after its market launch, Książęce IPA will appear in a TV campaign broadcast on Polish national and thematic channels.

The first IPA beer brewed by the brewers from Tyskie Browary Książęce joined Kompania Piwowarska’s portfolio already in winter, but starting from April 2 its market presence will be emphasized by a TV campaign in the form of a 15-second spot executed under the slogan “You Choose”, which refers to the variety of options within the speciality collection. The action takes place in a pub and the main character is the beer itself along with a wide range of its qualities pertaining to all of our senses, such as the taste, aroma, colour, foam and saturation. Książęce IPA is incredibly refreshing thanks to its distinct bitterness and pleasant citrus notes provided by American hops. And that’s exactly the focal point of the narrative in the new ad.

The spot constitutes a part of Książęce IPA’s promotional campaign, which besides TV encompasses online activities, educational materials and POSM. The commercial was created by the Ogilvy agency and produced by OTO Film, while post-production was taken care of by Televisor. The Lubię To agency is responsible for all digital activities, media planning and purchase is executed by the Zenith media house.

Książęce IPA is the fifth permanent variant in the Książęce speciality collection, available in retail stores in 0.5 l bottles and in gastronomic outlets as draught beer.