Great results delivered by one bottle
On Monday October 23, Kompania Piwowarska launches another edition of the educational campaign called #Efekt1butelki, which focuses on the return of reusable glass bottles. The company sells approximately one billion beers in returnable bottles annually, and the optimal use of such packaging significantly reduces CO2 emissions associated with beer packaging production, lowers resource consumption and the amount of waste that needs to be recycled.
– This year, we encourage everyone to find their motivation to return reusable glass bottles. There may be many reasons, they may have an ecological or economic dimension, or even be an element of lifestyle related to the current trend of respecting the environment. In this simple way, each of us can contribute to taking care of the planet, as shown by the changing habits of both young Poles and older generations. Therefore, together with our partners - Rekopol and the Stokrotka store chain, we decided to launch the second edition of the #Efekt1butelki campaign to strengthen the habit of returning bottles and further educate consumers in this area – says Grzegorz Adamski, Public Affairs and Sustainability Manager at Kompania Piwowarska.
Two years ago, Kompania Piwowarska launched its educational campaign titled #Efekt1butelki. At that time, journalists and influencers involved in the campaign drew the audience's attention to the issue of not returning reusable glass bottles and raised awareness that every returned bottle has a significant impact on both the environment and the consumer's wallet.
– Since the previous edition of the campaign, the deposit has increased from 50 groszy to 1 zloty. If someone is not convinced by the fact that a properly used returnable bottle reduces CO2 emissions into the environment by 6 times, perhaps the financial aspect of such an operation will convince them to return bottles to stores. For us, it is important that bottles return to stores as often as possible and from there to the breweries to be refilled, regardless of consumer motivations. That's why we are back with a new edition of the campaign and many different reasons why it is worth returning bottles – adds Grzegorz Adamski.
In this year's edition of the campaign, the commercial partner of Kompania Piwowarska, the Stokrotka retail chain, actively joined in the collective efforts. In selected stores and in the mobile application, consumers will find specially prepared promotional materials encouraging them to join a common pro-environmental initiative. The campaign will include activities executed in traditional media and social media channels of Kompania Piwowarska and Stokrotka. The #Efekt1butelki campaign will also be promoted by influencers, including eco-educator Paulina Górska, and accompanied by a social media contest, in which you can win bags for returnable bottles and gift cards for cultural and entertainment events across Poland. Consumers will also find valuable information at https://www.efekt1butelki.pl/
– Stokrotka has set a goal to reduce its environmental impact. That is why initiatives promoting similar actions are important to us. Returning reusable bottles to our stores is very simple. We are delighted to have the opportunity to participate in the #Efekt1butelki educational campaign. Thanks to it, we can assist our customers and promote straightforward actions that have a positive impact on the environment – says Daria Raganowicz, PR and External Communication Specialist at Stokrotka.
The campaign's partner, Rekopol, the longest-operating packaging recovery organization on the Polish market, also encourages people to take common small steps towards planet positivity.
– At Rekopol, we place great importance on education. We know that this is the only way to build ecological awareness and healthy habits. I am very pleased that we can be a partner of the #Efekt1butelki campaign. The market for reusable packaging is growing year by year, and consumers are increasingly choosing reusables. Returning glass bottles to stores to be refilled should be the norm and a common habit – says Aneta Stawicka Communication and Education Manager at Rekopol S.A.