DARK FRUITS SOUR – NEW FLAVOUR FROM LECH FREE 0.0%
Lech Free 0.0%, a brand from the portfolio of Kompania Piwowarska, the leader of Poland’s beer market in the category of non-alcoholic beer and non-alcoholic flavoured beer, expands its offer with Lech Free 0.0% Dark Fruits Sour. It is the first variant from Lech Free 0.0% with a slightly sour taste, coming from the combination of dark fruits: cherry, blackberry and plum. The novelty is available from mid-March in traditional trade, big markets and On Trade outlets.
Novelties from Lech Free 0.0% are the most frequently selected novelties in the non-alcoholic flavoured beer segment according to Nielsen (value and volume sales share Poland MAT 09.2020-09.2021). The alcohol-free variants are an ideal alternative for sodas and the fans of fruity refreshment, as they can be enjoyed at any time.
Lech Free 0.0% is the most frequently selected brand among non-alcoholic beers according to Nielsen. In March, the brand’s offer was joined by Lech Free 0,0% Active Hydrate – the first non-alcoholic beer with hydrating properties and mango and lemon flavour. Besides the new variant, the Lech Free 0.0% family provides a rich variety of flavours: watermelon and mint, lime and mint, pomelo and grapefruit, pomegranate and acai, passion fruit and melon. Taking care of the fans of the beer bitterness, the brand also offers the classic Lech Free 0.0% non-alcoholic lager for those who want to enjoy the taste of beer without alcohol and the Lech Free 0.0% Citrus Hops variant, which thanks to its refreshing citrus notes is simply perfect for hot summer days.
Lech Free 0.0% Dark Fruits Sour is available in 330 ml / 500 ml bottles and 500 ml cans. The launch of Lech Free 0.0% Dark Fruits Sour will be supported with a TV advertising spot, digital campaign and cooperation with influencers.