“In Tune with Nature” is an eco-education programme for Kompania Piwowarska employees launched in 2007; it follows the sprit of the time and is transferred to malepiwo.net, a social networking website for KP employees. The programme is also famous for the “Green Wardrobe” events.
For years, Kompania Piwowarska has been consistently involved in environmental protection. In line with the company’s chief idea "think globally, act locally", even the slightest traces of environmental behaviour may positively affect our environment. For over three years Kompania Piwowarska has been involved in a comprehensive ecological project for the employees dubbed "In Tune with Nature".
“In Tune with Nature” programme
“In Tune with Nature” is a programme targeted at the employees of Kompania Piwowarska; it was originated as an extension of the company’s policy on environmental protection. “In Tune with Nature” has set itself a challenging target of giving ecology a human touch. The programme employs elements of humour and surprise; it is underpinned by authorities in the realm of recycling and environmental protection. Its goal is to encourage the employees and their families to reduce waste and to purposefully segregate it, save water, energy and heat at home.
Katarzyna Wilczewska, a public affairs manager for KP, explained:
“Processes and procedures are not everything; we want all employees of Kompania Piwowarska to act environmentally both at work and at home, including their families. “In Tune with Nature” programme shows them how to take care of the natural environment by adopting an individual attitude”.
“A green man” on the social networking website
“In Tune with Nature” follows the sprit of the time and is transferred to malepiwo.net, a social networking website for KP employees. To be more precise, they are logged in by their representative – a big fan of ecology, a “GREEN MAN”. A group established by the Green Man (called “In Tune with Nature”), every KP employee may read, comment on and describe environmental trivia, recipes, trips or issues related to children.
The group is divided into 4 chief sections:
- Environmental trivia
- Travels and trips
- Eco cooking
- For children
The “Green Man” also writes his eco-blog where he presents his thoughts and in-depth articles on environmental issues.
Contents of the eco-website
“In Tune with Nature” materials placed on the malepiwo.net website show how, oblivious to the fact, we tend to waste energy by leaving telephone chargers on, electric appliances on standby, boiling the kettle over and over again, switching washing machines on half-empty, airing flats in an uneconomic and ineffective way, cooling them down rather than exchanging the air.
Katarzyna Wilczewska ensures:
“There are many examples and they seem obvious; however, they make us think before we throw out a plastic bottle without crashing it or we will hesitate before we carelessly toss out used batteries. What is more, ecology pays off: when you use less energy you pay smaller bills.
“The Green Wardrobe”
“The Green Wardrobe” is among the most popular events of the ‘In Tune with Nature’ programme; it consists in recycling clothes and accessories. The meetings are attended by ladies from KP, their female friends and fashion specialists who advise on hair, cosmetics or bra fitting.
“I am a big fan of any environmental ideas; I propagate ecology and enjoy people devoting their precious time to get involved in initiatives meant for others. The other goal of the “Green Wardrobe” i.e. charity, is very much to my liking”, confessed Kasia Sudoł, an attendee of the event, an employee of the legal department and added: “ The Green Wardrobe is my dream come true!!!”
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Kompania Piwowarska - Leader of the beer industry in Poland
Kompania Piwowarska - leader of the Polish beer industry Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing, state-of-the-art technology and rigorous adherence to the ‘world class manufacturing’ principles guarantee the highest quality beer. The company's brand portfolio includes best selling Polish beers, such as Tyskie, Żubr, Lech, Dębowe Mocne, Redd's as well as international premium brands: Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy, Poznań and Białystok) and fourteen depots across the country. Kompania Piwowarska is engaged in a number of social programs, addressing poverty based social exclusion as well as eduactional programs promoting responsibility and moderation in alcohol consumption. In the fiscal year F09, ended on 31 March 2010, KP sales volume amounted to 14.6 mill hectoliters.
SABMiller – one of the largest brewers in the world.
Kompania Piwowarska is part of SABMiller plc. SABMiller plc is one of the world's largest brewers with brewing interests or distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended on 31 March 2009 the group reported US$ 3.4 billion in adjusted pre-tax profit and group revenue of US$ 25.3 billion. SABMiller plc is listed on the London and Johannesburg stock exchanges.
Inquiries:
Katarzyna Wilczewska
Public Affairs Manager
KOMPANIA PIWOWARSKA SA
katarzyna.wilczewska@kp.sabmiller.com
Landline: +48 61 667 77 65
Mobile.: +48 601 887 966
