‘Don’t buy alcohol for minors. Let them listen to the music. Live a responsible life” is the leading claim placed on materials promoting responsible drinking and prepared by Kompania Piwowarska for attendees of this year’s edition of the Woodstock Respite Festival.
Paweł Kwiatkowski, Kompania Piwowarska’s spokesman, said:
“Our activities promoting responsible drinking include Woodstock Respite, the biggest rock festival in the country. This year we have devised a special stand where an application can be downloaded to test the blood alcohol content by means of a cellular phone.”
Alcohol: minors keep out
As always, KP trains individuals who sell beer at the festival and prepares educational materials highlighting the problem of minors drinking alcohol. These activities have brought about excellent results.
Regular Festival guests say:
“It is standard behaviour at Woodstock to approach the beer dispenser with your ID in your hand”.
In the course of a training conducted by experienced trainers, the sellers find out about the tricks applied by minors who try to buy alcohol. They also gain insight into many useful techniques of how to refuse selling alcohol to minors.
Paweł Kwiatkowski explained:
“We want the youth to enjoy the company, the good music and the fun; however, beer has been reserved for adults only. We don’t want youngsters to drink alcohol or to be assisted by adults to purchase beer. At the same time, we don’t want young people to be exposed to the negative effects of alcohol abuse or irresponsible drinking”,
Let’s hear it for the drivers
Kompania Piwowarska has included into its activities drivers visiting the Woodstock Respite who are educated on site. They will be handed stickers with the slogans: “Don’t drink and drive. Get back home safely. Test your alcohol blood content”. Moreover, the drivers will be offered an opportunity to download, free-of-charge, an application of “Put the Per Mille to the Test” software and use their cell phone as portable breathalysers. More about the programme to be found on www.sprawdzpromile.pl. However, there are more educating activities for the drivers: every “photographic” can of LECH beer from a limited series developed for the Woodstock Respite festival bears the slogan “I never drink and drive”. This is an extension of the former arrangements among representatives of Poland’s biggest brewers.
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Kompania Piwowarska - Leader of the beer industry in Poland
Kompania Piwowarska - leader of the Polish beer industry Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing, state-of-the-art technology and rigorous adherence to the ‘world class manufacturing’ principles guarantee the highest quality beer. The company's brand portfolio includes best selling Polish beers, such as Tyskie, Żubr, Lech, Dębowe Mocne, Redd's as well as international premium brands: Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy, Poznań and Białystok) and fourteen depots across the country. Kompania Piwowarska is engaged in a number of social programs, addressing poverty based social exclusion as well as eduactional programs promoting responsibility and moderation in alcohol consumption. In the fiscal year F09, ended on 31 March 2010, KP sales volume amounted to 14.6 mill hectoliters.
SABMiller – one of the largest brewers in the world.
Kompania Piwowarska is part of SABMiller plc. SABMiller plc is one of the world's largest brewers with brewing interests or distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended on 31 March 2009 the group reported US$ 3.4 billion in adjusted pre-tax profit and group revenue of US$ 25.3 billion. SABMiller plc is listed on the London and Johannesburg stock exchanges.
Inquiries:
Katarzyna Radecka
Public Relations Specialist
KOMPANIA PIWOWARSKA SA
katarzyna.radecka@kp.sabmiller.com
Fax: +48 61 87 87 850
Cellular phone: +48 601 599 223
www.kp.pl
www.abcalkoholu.pl
www.sprawdzpromile.pl
