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Europe is divided into the west and east, also with respect to preference for having a beer with a celebrity. On the other hand, the common denominator on the continent is love for Angelina Jolie (more than one Frenchman in three chose her for a beer buddy) as well as warm feelings for local celebs. This has been revealed in a Beer Buddy poll, part of a bi-annual survey by SABMiller into the beer drinking habits of 12 European countries.

The poll suggests that European men would rather choose a sports star or a politician while women tend to follow the celebrity’s image. Here, Polish women made a significant exception, choosing for their beer buddy Wisława Szymborska, a poet and a Noble Prize winner in literature. Local celebrities like sports, TV or film stars occupy top ranking positions in the eastern part of Europe. In the West, Barack Obama is an uncontested winner with other political figures also fairing well including Vladimir Putin who topped the Russian vote. On the other hand, only 3% of Brits said that Gordon Brown would be their choice of Beer Buddy. Again, Poles had it their way and did not indicate the rulers; rather, they would love to discuss politics and drink beer with controversial MP Janusz Palikot.

Check out the results of the European poll  

A Polish beer buddy
“I am rather afraid of the amount of beer I’ll have to drink. Tough ... I should have know trouble was brewing!” said actor Bogusław Linda chosen as the Dream Beer Buddy in 2009. He was closely followed by a Polish Formula One driver, Robert Kubica (32.8%) and Tomek Karolak, an actor who made his name in a TV series (26.6%). Politician Janusz Palikot also enjoyed considerable popularity (24.8%) together with TV anchor Kamil Durczok (22.2%). When it comes to women, Polish people’s beer babe is the sexy Angelina Jolie (36%), TVN anchor Kinga Rusin (24.4%) and poet Wisława Szymborska (21.4%) who actually snatched victory from stars like the controversial pop singer Doda (20%) and dancer Edyta Herbuś (19.8%)!
Piotr Kupicha, leader of Feel band enjoyed considerably smaller popularity (8%) and ranked 13th; the least coveted beer babe was a Big Brother starlet Jola Rutowicz (2.2%) who ranked 20th.

Polish men and women have different opinions
As the opinion poll commissioned by SABMiller (owner of Kompania Piwowarska) has revealed, Polish men and women just like most Europeans, have different opinions on who would make a perfect beer buddy. Polish men are focused on fast cars and beautiful women, choosing Formula One driver Robert Kubica and glamorous actress Angelina Jolie. On the other hand, Polish women would prefer to go out with actor Tomek Karolak or discuss poetry and share a pint with Wisława Szymborska.

The Beer Buddy opinion poll
As a company involved in a regular analysis of consumer behaviour, SABMiller makes use of its insights to show the latest beer drinking trends. This information is included in SABMiller’s regular reports. The first one was published in 2008 and pertained to beer etiquette; it contained key findings on each of the surveyed nation’s idiosyncrasies. The second report showed when and where people drink beer and to what extent patriotic feelings affect the choice of drink.
Both reports have been developed from research conducted by an independent marketing insight and brand development consultancy, Added Value, through online interviews with over
7,500 people across 15 European countries. A total of 500 people were interviewed in each country.
The third opinion poll was aimed at finding out Polish people’s preference for celebrities who would make good beer buddies or babes. The “Beer Buddy” opinion poll was conducted in 12 European countries; in each of the them the sample amounted to n=500. All respondents were regular beer drinkers (drinking at least once every two weeks).

The sample was nationally representative of beer drinkers:
•         Males 70%, Females 30%
•         Aged 18-34:  40%; 35-44: 30%; 45+: 30%
In Poland, interviews were conducted with 500 individuals who were requested to list 3 celebrities who would make good beer buddies. 

Results of the opinion poll in Poland:

Table1: Top 5 according to all surveyed Poles

Table 2: Top 5 according to all Polish men

Table 3: Top 5 according to all Polish women

 Table 4: Total percentage results of "Beer Buddies" opinion poll
 

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Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing, state-of-the-art technology and rigorous adherence to the World Class Manufacturing principles guarantee the highest quality beer. The company's product portfolio includes Tyskie - Poles' favorite beer, Żubr - the second largest Polish beer brand, Lech, Dębowe Mocne, Redd's, Wojak and international premium brands Pilsner Urquell, Peroni Nastro Azzurro and Miller Genuine Draft. Kompania Piwowarska was established in 1999 as a result of a merger of Tyskie Browary Książęce and Lech Browary Wielkopolski. In 2003 Dojlidy Brewery in Białystok was acquired by KP and in 2008 a brewery in Kielce. In the fiscal year F09, ended on 31 March 2009, KP sales volume amounted to 15.1 mill hectolitres. In 2009 the company topped the Socially Responsible Firms ranking list developed by the Responsible Business Forum and PricewaterhouseCoopers.

SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of SABMiller plc. SABMiller plc is one of the world's largest brewers with brewing interests or distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended on 31 March 2009 the group reported US$ 3.4 billion in adjusted pre-tax profit and group revenue of US$ 25.3 billion. SABMiller plc is listed on the London and Johannesburg stock exchanges.

Inquiries:

Klaudyna Polanowska-Skrzypek
Public Relations specialist
Klaudyna.polanowska@kp.sabmiller.com
Tel. +48 (61) 66 77 473
Mobile +48 695 592 926
Fax +48 (61) 66 77 850